Mobile Marketing: A Brief Overview

Mobile Marketing: A Brief Overview

People are spending more time on their mobile phones than ever before. This new marketing world consists of terms like smartphones, SEO, mobile sites, geolocation and social marketing. As marketers we have to understand these new types of consumers and how best to reach them. Technologies like geolocation and mobile tagging can help us better understand the mobile consumer and deliver more relevant messages. Learn the state of mobile marketing in the following infographic, brought to you by Microsoft Tag.

The size of the market and growth

  • Of the world's 4 billion mobile phones in use, 1.08 billion (27%) are smartphones and 3.05 billion (75%) are SMS enabled.
  • By 2014, mobile Internet should take over desktop Internet usage.

Usability changes

  • Today, one half of all local searches are performed on mobile devices.
  • Mobile tags provide more product information like comparison shopping.
  • 86% of mobile Internet users are using their devices while watching TV.


  • Mobile tags can serve up coupons that can be redeemed instantaneously in store.
  • 29% of mobile users are open to scanning a mobile tag to get coupons.
  • On average, Americans spend 2.7 hours per day socializing on their mobile device.
  • That's over twice the amount of time they spend eating and over 1/3 of the time they spend sleeping each day.

Mobile usage

  • 91% of mobile Internet access is to socialize, compared to 79% on desktops.
  • People use their mobile phones for Games (61%), weather (55%), maps/search (50%), social networking (49%), music (42%), news (36%), entertainment (33%), dining (25%), video (21%).
  • Over 1/3 of Facebook's 600 million+ user base uses Facebook Mobile. Twitter has 165 million users - 50% of them use Twitter Mobile.
  • More than 200 million YouTube views occur on mobile devices per day.
  • 30% of smartphone owners accessed social networks via mobile browser.
  • Women aged 35 to 54 are the most active group in mobile socialization.

And here's how all this comes together in an infographic.

Mobile Marketing: A Brief Overview